The HypeAuditor Blog

Get a look at the future of the TikTok ban in the U.S., including possible outcomes, how it affects influencers, and all the latest data to help paint a full picture

Virtual influencers took the digital world by storm. They became widely popular among young digitally-native generations prompting brands to include them in their marketing endeavors. But virtual influencers are double-edged swords.

73% of online adults who are aware of generative AI agree that companies should be transparent when using AI to interact with the audiences. This concern is understandable, as AI usage means the companies are very likely to share personal information, preferences, and other sensitive data with the tool - and often, without explicit consent.

A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.

To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.

A good product seeding kit can be the difference that makes your campaigns a true success, so take notes from these inspiring examples.