The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
The State of Influencer Marketing 2020: Influencer Fraud Dynamics
17 min
The State of Influencer Marketing 2020: Influencer Fraud Dynamics
It’s been another year of remarkable growth in the influencer marketing industry. The number of brands using influencer marketing has surged over the past year with more than 75% of marketers using influencers as a marketing tool. In this report, we carefully study the dynamics of changes in key indicators in Influencer marketing such as:
State of Influencer Marketing in Brazil
11 min
State of Influencer Marketing in Brazil
There were 76 800 000 Instagram users in Brazil on January 2020, which accounted for 35.9% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Influencer Marketing in Portugal
9 min
State of Influencer Marketing in Portugal
There were 3 832 000 Instagram users in Portugal on January 2020, which accounted for 37.5% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform
State of Instagram Influencer Marketing in Mexico
10 min
State of Instagram Influencer Marketing in Mexico
There were 24 780 000 Instagram users in Mexico in January 2020, which accounted for 18.50% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Instagram Influencer Marketing in Malaysia
10 min
State of Instagram Influencer Marketing in Malaysia
There were 11 448 000 Instagram users in Malaysia in January 2020, which accounted for 34.7% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Instagram Influencer Marketing in India
11 min
State of Instagram Influencer Marketing in India
There were 80 590 000 Instagram users in India in January 2020, which accounted for 5.80% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Influencer Marketing in South Africa
11 min
State of Influencer Marketing in South Africa
There were 4 308 000 Instagram users in South Africa in April 2020, which accounted for 7.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important
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