
8 min
The Game Awards’ “Content Creator of the Year” – Why Gaming Influencers Matter
Dive into how gaming content creators became so popular, why brands are increasingly teaming up with them, and the most noteworthy creators out there.

Candice is a senior copywriter at HypeAuditor. When she’s not searching for the perfect music and filters for her Instagram Stories, she can usually be found keeping up with the latest gaming and tech influencers on Twitch and YouTube – or drinking a latte macchiato.
Bio last updated:




























