Social Media Analytics

Content is King, but engagement is Queen on social media platforms. The more you engage your audience, the more each algorithm promotes and pushes you forward. This is exactly why interactive content works. In fact, interactive content sees 52.6% higher engagement than any static content on social media platforms.

Videos have surpassed photos in popularity. In part, this is due to changes in content consumption habits, and partly because video is more understandable and easier to follow even for complex topics. As video has taken center stage on Instagram as well, new metrics, such as views have emerged to assess popularity and reach.

YouTube analytics can definitely help businesses improve their strategy, but smart brands know that to succeed they have to evaluate their competitors, too. YouTube’s built-in analytics feature saves the day when brands want to learn more about their audience and performance but how to check YouTube analytics of other channels?