Influencer Industry

See how Liquid Death added 2.6M followers by leaning into culture, bold visuals, and unconventional content, according to our new report.

See how Red Bull gained 6M followers in 12 months on Instagram with insights from our 2025 Food & Beverage report.

From night-outs to weddings, Babyboo made 2025 its year on Instagram by turning pretty dresses into shareable moments. Take a look at what sets them apart.

Discover how Volkswagen gained 1M followers in 12 months with exclusive data, insights, and tips from our 2025 report.

Victoria’s Secret made one of the biggest moves on Instagram in 2025 by embracing authenticity, self-love, and real voices. Find out how they did it.

See how Shein topped Instagram’s fashion charts in 2025, growing by 2.8M followers through trend-driven content, creator collaborations, and community power.

Learn how Shein, Victoria’s Secret, and Babyboo grew on Instagram and what today’s top fashion brands are doing to stay ahead.

Take a closer look at the world of fashion influencer marketing, why it works, how to find the right influencers, and what to include in your campaigns.

See how Rare Beauty gained 1M followers in 12 months with exclusive data-backed insights from our 2025 report.

Discover how Wepink built strong Instagram growth with short-form video, local creators, and a Brazil-first strategy. Insights from our 2025 beauty brand report.

See how SHEGLAM gained 1.9M followers on Instagram in 12 months with insights on content and creator strategy from our 2025 beauty brand report.

See the top 3 fastest-growing brands, their strategies, and more data-backed insights and tips from our latest report to help your beauty brand succeed.

Find out how to measure influencer marketing success using 13 metrics including formulas and detailed explanations for each.

HypeAuditor, a leading end-to-end platform, offers its own in-depth reports that help analyze creator data quickly and effectively. This article will now discuss the five most important influencer metrics and their role in influencer analytics.

It’s not a secret that influencer marketing has gained popularity over the past decade, thus it's no wonder that multiple companies dedicate larger budgets to working with influencers every year. But with everything in life, this marketing strategy only makes sense if its effectiveness is assessed. Furthermore, measuring isn't enough on its own. It is also important to know when, what, and for how long to measure.

There are many reasons why brands must tap into influencer marketing. First, it provides authentic and organic content to people from a reliable source. Additionally, brands can maximize targeted marketing reaching highly focused communities. Furthermore, it improves visibility and trust and establishes authority in a niche. All of this is done in a much more cost-effective way than traditional marketing and with a higher ROI.

Pulling off a fruitful influencer collaboration involves ticking off a few crucial steps – and few are more important than the influencer contract.

Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular. We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.

There were 4 880 000 Instagram users in Sweden on September 2018, which accounted for 48.3% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform

There were 1 972 000 Instagram users in Singapore on August 2019, which accounted for 34.9% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 19 790 000 Instagram users in Germany on August 2019, which accounted for 23.69% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform