Influencer Industry

Alo, Adidas, and On lead Instagram growth in 2025. Discover how they used creators, Reels, and community content to do it.

See how Red Bull gained 6M followers in 12 months on Instagram with insights from our 2025 Food & Beverage report.

See how On Running gained nearly 1M followers by posting steady, running-focused content. Based on HypeAuditor’s 2025 report.

Learn how Adidas Football gained 1.1M followers with insights, data, and trends based on HypeAuditor’s 2025 Instagram report.

The latest data and trends from HypeAuditor's State of Influencer Marketing 2025 are here to help inform your strategy and keep you ahead of the curve.

There were 25 170 000 Instagram users in Germany in August 2020, which accounted for 30.5% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks.

Stay ahead of the curve with the latest insights, trends, and predictions for influencer marketing in 2024 and beyond.

arned Media Value (EMV) is your brand’s social recognition. It’s what your brand has earned in social media in the form of recommendations, reviews, user-generated content, and shares. Maybe you would have seen the Starbucks page with a lot of people enjoying their coffee. That’s their EMV. 

Track and evaluate influencer marketing analytics to understand how different elements of your campaign are performing.

Find out how to measure influencer marketing success using 13 metrics including formulas and detailed explanations for each.

It’s not a secret that influencer marketing has gained popularity over the past decade, thus it's no wonder that multiple companies dedicate larger budgets to working with influencers every year. But with everything in life, this marketing strategy only makes sense if its effectiveness is assessed. Furthermore, measuring isn't enough on its own. It is also important to know when, what, and for how long to measure.

Discover the five most effective ways to improve your collaborations with influencers and make your fashion influencer campaigns a success.

Victoria’s Secret made one of the biggest moves on Instagram in 2025 by embracing authenticity, self-love, and real voices. Find out how they did it.

Take a closer look at the world of fashion influencer marketing, why it works, how to find the right influencers, and what to include in your campaigns.

Discover the best tips, tricks, and methods for exploring trends in the fashion industry to make sure your fashion brand can edge out the competition.

See how Rare Beauty gained 1M followers in 12 months with exclusive data-backed insights from our 2025 report.

Discover how Wepink built strong Instagram growth with short-form video, local creators, and a Brazil-first strategy. Insights from our 2025 beauty brand report.

See how SHEGLAM gained 1.9M followers on Instagram in 12 months with insights on content and creator strategy from our 2025 beauty brand report.

See the top 3 fastest-growing brands, their strategies, and more data-backed insights and tips from our latest report to help your beauty brand succeed.

Pulling off a fruitful influencer collaboration involves ticking off a few crucial steps – and few are more important than the influencer contract.