Influencer Industry

Get the verified stats, creator strategy, and lessons behind the top growing food brands on Instagram and their success.

See how On Running gained nearly 1M followers by posting steady, running-focused content. Based on HypeAuditor’s 2025 report.

Learn how Adidas Football gained 1.1M followers with insights, data, and trends based on HypeAuditor’s 2025 Instagram report.

See how Alo gained 1.3M followers by working with wellness-focused creators. Based on data from HypeAuditor’s 2025 report.

Stay ahead of the curve with the latest insights, trends, and predictions for influencer marketing in 2024 and beyond.

Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular. We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.

What does it take for global brands to succeed in Latin America’s fast-growing creator economy? Regional expert Maria Marques shares key insights on platforms, culture, and the power of authentic storytelling in influencer marketing.

Discover the five most effective ways to improve your collaborations with influencers and make your fashion influencer campaigns a success.

Victoria’s Secret made one of the biggest moves on Instagram in 2025 by embracing authenticity, self-love, and real voices. Find out how they did it.

See how Shein topped Instagram’s fashion charts in 2025, growing by 2.8M followers through trend-driven content, creator collaborations, and community power.

Learn how Shein, Victoria’s Secret, and Babyboo grew on Instagram and what today’s top fashion brands are doing to stay ahead.

See how Rare Beauty gained 1M followers in 12 months with exclusive data-backed insights from our 2025 report.

Discover how Wepink built strong Instagram growth with short-form video, local creators, and a Brazil-first strategy. Insights from our 2025 beauty brand report.

See how SHEGLAM gained 1.9M followers on Instagram in 12 months with insights on content and creator strategy from our 2025 beauty brand report.

See the top 3 fastest-growing brands, their strategies, and more data-backed insights and tips from our latest report to help your beauty brand succeed.

Pulling off a fruitful influencer collaboration involves ticking off a few crucial steps – and few are more important than the influencer contract.

It’s not a secret that influencer marketing has gained popularity over the past decade, thus it's no wonder that multiple companies dedicate larger budgets to working with influencers every year. But with everything in life, this marketing strategy only makes sense if its effectiveness is assessed. Furthermore, measuring isn't enough on its own. It is also important to know when, what, and for how long to measure.

There are many reasons why brands must tap into influencer marketing. First, it provides authentic and organic content to people from a reliable source. Additionally, brands can maximize targeted marketing reaching highly focused communities. Furthermore, it improves visibility and trust and establishes authority in a niche. All of this is done in a much more cost-effective way than traditional marketing and with a higher ROI.