The HypeAuditor Blog

Struggling to generate quality leads through social media? In this post, you'll find the 5 most effective tactics that can amass your leads via social media.

Find 8 edgy ways to use the potential of an Instagram grid. Check the examples of grids that help brands tell their stories and differentiate their feeds from the rest.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in France after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.

HypeAuditor has conducted a survey among 1600 influencers from over 40 countries to reveal how much they earn for different formats of advertising on Instagram and who - men or women - receive higher remuneration for the publications.

The evolving nature of social media platforms makes it harder to find a voice that works in lockstep with your brand’s personality. It involves innumerable rounds of testing and failing to finally succeed at finding a voice that sticks and inspires action.  By adopting a few basic writing tips to convey your message more appealingly, you can take your social media game up several notches.