The HypeAuditor Blog

Keeping up with social media can feel like a full-time job. But with the right scheduling tools, you can save hours each week while staying on top of your posts and engaging with your audience.

Looking to upgrade your e-commerce online marketing? Learn how to do that by combining influencer marketing, content, and visuals.

For our new study, we discovered the top 129 virtual influencers on Instagram, while experienced virtual influencer creators shared their opinions on the topic.

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.

Learn the ins and outs of Gymshark's Instagram influencer marketing strategy. Discover influencers they work with, content within their influencer campaign, and their successful tactics.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in Germany after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.