The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
Gymshark Outperforms Adidas and Nike in Influencer Marketing
2 min
Gymshark Outperforms Adidas and Nike in Influencer Marketing
HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing 10th March 2021 - HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has today released new research into the UK brands that are performing best when it comes to Instagram influencer
What GDPR Means for Your Ongoing Instagram Strategies
9 min
What GDPR Means for Your Ongoing Instagram Strategies
The sanctions for a company that fails to comply with the EU’s General Data Protection Regulation may be costly: “Organisations found in breach of GDPR can be fined up to 4% of annual turnover or €20 million – EUGDPR.ORG. With such huge fines awaiting any company that fails to adhere to the law, the fact remains that a third of all European businesses still fail to comply with GDPR standards.
Influencers, Brands and Agencies analysis
6 min
Influencers, Brands and Agencies analysis
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic. Influencers research Which of the following platforms do you use? The most popular platform for influencers is Instagram, followed by YouTube and TikTok.
How Mobile Apps Turned To Stories as their Main Media Format
7 min
How Mobile Apps Turned To Stories as their Main Media Format
Social networks, business apps, and even Google – stories have made their way everywhere. But how and why? In this article, we tell the history of the development of the short content format, why it has become incredibly popular in the era of accelerating content consumption, and why large companies need stories in their mobile apps.
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