The HypeAuditor Blog

The massive TikTok explosion has had millions of users creating TikTok videos and going viral overnight. The brands began noticing the growing power of TikTok and started creating their own accounts too. Instagram, which has been the predominant app for all influencer marketing activities noticed rising influencer collaborations on TikTok. Brands like Gymshark, Chipotle, Guess

Influencer marketing is a dynamic space that is constantly changing. Brands are looking for new ways to engage with their audience and shifting ad spends towards this channel. Users, in turn, are swayed by the content they consume on social media. All these conditions lead to the evolution of the influencer marketing landscape.

For the research, we analyzed 3.1 million TikTok influencers with over 1,000 followers from around the world and 30.3K influencers from Mexico. Check our key findings.

HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing 10th March 2021 - HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has today released new research into the UK brands that are performing best when it comes to Instagram influencer

The sanctions for a company that fails to comply with the EU’s General Data Protection Regulation may be costly: “Organisations found in breach of GDPR can be fined up to 4% of annual turnover or €20 million – EUGDPR.ORG. With such huge fines awaiting any company that fails to adhere to the law, the fact remains that a third of all European businesses still fail to comply with GDPR standards.

Influencer marketing agencies have to deal with many challenges. The flow of tasks may sometimes seem endless, and building successful campaigns for your clients takes much time.