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Anna Komok

CMO at HypeAuditor
Author 32 articles

Anna Komok is the Chief Marketing Officer, overseeing marketing and PR at HypeAuditor. She has 15 years of experience in digital marketing, 8+ of them devoted to influencer marketing. Anna is a member of the Academy of Interactive & Visual Arts (AIVA) and regularly judges international influencer marketing and social media awards. Her insights appear on IAB UK, Mention.com, Women Love Tech and Business.com, and she contributes to research published by the American Influencer Council. In her day-to-day role, Anna defines overarching marketing strategy, steers performance-driven initiatives, and builds rigorous metrics and analytics frameworks that raise accountability and transparency across the influencer-marketing space.

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All Articles by Anna Komok

How Does Influencer Marketing Work?
How Does Influencer Marketing Work?
Learn the ins and outs of influencer marketing, exploring its fundamental principles and dissecting the key components that drive its success. Understand why influencer marketing works and gain insights into its core elements.
Aug 7, 2026•7 min
Basics
How to Find Australian Influencers
How to Find Australian Influencers
Discover the most popular and effective methods for finding influencers from Australia. In this article, we unveil not only manual search techniques but also the use of specialized tools.
May 13, 2026•4 min
Influencer Discovery
How to Get Rid of Bots on Instagram
How to Get Rid of Bots on Instagram
The article covers the topic of fake followers. We'll share ways to get rid of bots on Instagram and explain why you need to clean up your Instagram account.
May 7, 2026•4 min
Growing and Managing Your Audience
Influencer Rates: How Instagram Creators Set Their Prices
Influencer Rates: How Instagram Creators Set Their Prices
There is no single standard pricing in the influencer marketing industry. Each influencer decides on how much they charge for the collaboration on a case-by-case basis. Moreover, this amount is not fixed. For the same post, they may ask for $3,000 today, and $5,000 tomorrow. This is not a made-up example, but a real case from our experience.
Apr 5, 2026•8 min
Relationship Management
Instagram Engagement Rate Benchmark: 2018 vs 2019
Instagram Engagement Rate Benchmark: 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.
Apr 3, 2026•2 min
Benchmarking
An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency
An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency
Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the
Apr 3, 2026•9 min
Metrics
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