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Anna Komok

CMO at HypeAuditor
Anna Komok is the Chief Marketing Officer, overseeing marketing and PR at HypeAuditor. She has 15 years of experience in digital marketing, 8+ of them devoted to influencer marketing. Anna is a member of the Academy of Interactive & Visual Arts (AIVA) and regularly judges international influencer marketing and social media awards. Her insights appear on IAB UK, Mention.com, Women Love Tech and Business.com, and she contributes to research published by the American Influencer Council. In her day-to-day role, Anna defines overarching marketing strategy, steers performance-driven initiatives, and builds rigorous metrics and analytics frameworks that raise accountability and transparency across the influencer-marketing space.
About the author
An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency
9 min
An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency
Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the
Jul 12, 2020
Metrics
Comparing Instagram Engagement Rates: Micro vs Mega Influencers
1 min
Comparing Instagram Engagement Rates: Micro vs Mega Influencers
This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.
Jun 19, 2018
Benchmarking
1
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