7 min
How to Get Influencers to Promote Your Product
Unlock the potential of your brand by learning how to get influencers to promote your product effectively.
Apr 30, 2025
1 min
How To Calculate Engagement Rate on Instagram + Free Calculator
Want to know how well your Instagram content is performing? In this guide, we'll walk you through a simple way to calculate your engagement rate, plus a free tool to help you out.
3 min
HypeAuditor's Audience Quality Score Explained
To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.
5 min
5 Easy Steps to Check Instagram Accounts for Fake Followers
Learn more about fake audiences and how to check an Instagram account for fake followers using valuable performance metrics in five easy steps.
5 min
How To Inspect Influencer Accounts for Fake Followers
Each year businesses lose millions of dollars on collaborations with fake followers. According to the State of the Influencer Marketing Research 2022, about 50% of influencers are involved in fraud. But there are several ways to detect if an influencer has fake followers among their audience. But before we start, let’s figure out what fake followers are?
7 min
Why We’re Taking Health Advice from Wellness Influencers Instead of Physicians in 2025
Health & wellness influencers are changing how we stay fit, eat better, and care for our minds. Let's talk about the impact and how brands can work with them.
5 min
How AI Babies Are Quietly Taking Over UGC in Baby Fashion
AI-generated babies are now used in infant fashion marketing to showcase tiny outfits. But what does this mean for parents and brands? Here’s the full story.
5 min
"You can’t just copy-paste your strategy": what global brands must learn from Latin America’s influencer market
What does it take for global brands to succeed in Latin America’s fast-growing creator economy? Regional expert Maria Marques shares key insights on platforms, culture, and the power of authentic storytelling in influencer marketing.
9 min
18 Methods to Find Micro-Influencers Who'll Actually Care About Your Brand
Finding the right micro-influencers for your brand doesn’t have to be hard. In this article, we’ll share 18 ways to discover them; whether you’re looking for free options or willing to invest a little more.
10 min
How to Measure Influencer Marketing: 13 Metrics with Formulas
Find out how to measure influencer marketing success using 13 metrics including formulas and detailed explanations for each.
7 min
10 Ways to Find Someone's Instagram Email Fast and Easy
Discover how to find email addresses on Instagram for networking and collaboration. Learn about bios, "link in bio" features, and Instagram email finder tools.
7 min
How Does Influencer Marketing Work?
Learn the ins and outs of influencer marketing, exploring its fundamental principles and dissecting the key components that drive its success. Understand why influencer marketing works and gain insights into its core elements.
10 min
How to Check Influencer Demographics
Find out how to check Influencer audience demographics such as location, age and gender, marital status, and more. Unlock the insights that empower your campaigns to resonate effectively with your target audience.
4 min
How to Find Australian Influencers
Discover the most popular and effective methods for finding influencers from Australia. In this article, we unveil not only manual search techniques but also the use of specialized tools.
4 min
How to Get Rid of Bots on Instagram
The article covers the topic of fake followers. We'll share ways to get rid of bots on Instagram and explain why you need to clean up your Instagram account.
3 min
Understanding Instagram Engagement Rates and How To Calculate Them
Instagram engagement rate helps you measure how frequently your audience engages with your content. Find out how to calculate it and what is considered a good engagement rate on Instagram.
8 min
Influencer Rates: How Instagram Creators Set Their Prices
There is no single standard pricing in the influencer marketing industry. Each influencer decides on how much they charge for the collaboration on a case-by-case basis. Moreover, this amount is not fixed. For the same post, they may ask for $3,000 today, and $5,000 tomorrow. This is not a made-up example, but a real case from our experience.
2 min
Instagram Engagement Rate Benchmark: 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.
9 min
Instagram Insights: A Comprehensive Guide to Instagram Analytics
Find out how to access and use Instagram Insights to measure your account performance. Optimize your Instagram strategy based on actionable content insights.
8 min
Why You Should Stop Using the Instagram Follow-Unfollow Method
The Instagram Follow/Unfollow trick is one of the most common hacks to grow followers on Instagram. Read to learn why you should stop using it right away.
