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Anna Komok

Anna Komok is the Chief Marketing Officer, overseeing marketing and PR at HypeAuditor. She has 15 years of experience in digital marketing, 8+ of them devoted to influencer marketing. Anna is a member of the Academy of Interactive & Visual Arts (AIVA) and regularly judges international influencer marketing and social media awards. Her insights appear on IAB UK, Mention.com, Women Love Tech and Business.com, and she contributes to research published by the American Influencer Council. In her day-to-day role, Anna defines overarching marketing strategy, steers performance-driven initiatives, and builds rigorous metrics and analytics frameworks that raise accountability and transparency across the influencer-marketing space.
About the author
How to Check Influencer Demographics
10 min
How to Check Influencer Demographics
Find out how to check Influencer audience demographics such as location, age and gender, marital status, and more. Unlock the insights that empower your campaigns to resonate effectively with your target audience.
May 2, 2025
Influencer Analysis
How to Find Australian Influencers
4 min
How to Find Australian Influencers
Discover the most popular and effective methods for finding influencers from Australia. In this article, we unveil not only manual search techniques but also the use of specialized tools.
Feb 26, 2024
Influencer Discovery
How to Get Rid of Bots on Instagram
4 min
How to Get Rid of Bots on Instagram
The article covers the topic of fake followers. We'll share ways to get rid of bots on Instagram and explain why you need to clean up your Instagram account.
Aug 9, 2018
Growing and Managing Your Audience
How Does Influencer Marketing Work?
7 min
How Does Influencer Marketing Work?
Learn the ins and outs of influencer marketing, exploring its fundamental principles and dissecting the key components that drive its success. Understand why influencer marketing works and gain insights into its core elements.
Feb 26, 2024
Basics
HypeAuditor's Audience Quality Score Explained
3 min
HypeAuditor's Audience Quality Score Explained
To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.
Mar 19, 2025
Product News & Updates
Influencer Rates: How Instagram Creators Set Their Prices
8 min
Influencer Rates: How Instagram Creators Set Their Prices
There is no single standard pricing in the influencer marketing industry. Each influencer decides on how much they charge for the collaboration on a case-by-case basis. Moreover, this amount is not fixed. For the same post, they may ask for $3,000 today, and $5,000 tomorrow. This is not a made-up example, but a real case from our experience.
Jun 19, 2018
Relationship Management
Instagram Engagement Rate Benchmark: 2018 vs 2019
2 min
Instagram Engagement Rate Benchmark: 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.
Apr 11, 2019
Benchmarking
An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency
9 min
An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency
Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the
Jul 12, 2020
Metrics
Comparing Instagram Engagement Rates: Micro vs Mega Influencers
1 min
Comparing Instagram Engagement Rates: Micro vs Mega Influencers
This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.
Jun 19, 2018
Benchmarking
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