Nick Baklanov

Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
About the author
The State of TikTok in France 2020
4 min
The State of TikTok in France 2020
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in France after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
Who Reigns On Instagram: Gen Z, Millennials, Gen X, or Boomers?
3 min
Who Reigns On Instagram: Gen Z, Millennials, Gen X, or Boomers?
Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.
State of TikTok in the United Arab Emirates
3 min
State of TikTok in the United Arab Emirates
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos. TikTok became available in the United Arab Emirates after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short
The State of TikTok in Mexico
3 min
The State of TikTok in Mexico
For the research, we analyzed 3.1 million TikTok influencers with over 1,000 followers from around the world and 30.3K influencers from Mexico. Check our key findings.
Gymshark Outperforms Adidas and Nike in Influencer Marketing
2 min
Gymshark Outperforms Adidas and Nike in Influencer Marketing
HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing 10th March 2021 - HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has today released new research into the UK brands that are performing best when it comes to Instagram influencer
Influencers, Brands and Agencies analysis
6 min
Influencers, Brands and Agencies analysis
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic. Influencers research Which of the following platforms do you use? The most popular platform for influencers is Instagram, followed by YouTube and TikTok.
The Top Virtual Instagram Influencers in 2022
5 min
The Top Virtual Instagram Influencers in 2022
Every year, we publish an article with a ranking of the world’s top virtual influencers. We’ve got you covered with all the biggest news, events, and data about the world of virtual influencers in 2022.
The State of TikTok in Canada
6 min
The State of TikTok in Canada
In a world where social media platforms are constantly vying for our attention, TikTok has emerged as a global sensation, captivating audiences with its short-form videos, creative expression, and viral trends. As the digital landscape continues to evolve, Canada has not been immune to the allure of this addictive app, experiencing a surge in TikTok's popularity and transforming the way Canadians consume and engage with online content.
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