Nick Baklanov

Everything you need to know about influencer marketing platforms including their evolution, features, and the prominent options available.

We asked 10 influencer marketing professionals what a 5% engagement rate really means, which metrics they actually use, and which metrics the industry still overvalues.

Every World Cup sponsor bought the same thing: access. What they built with it was never the same twice. Here's a look inside six very different creator strategies.

There were 25 170 000 Instagram users in Germany in August 2020, which accounted for 30.5% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks.

Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is about to grow from $13.8 billion in 2021 to $22.2 billion by 2025. That is a compelling statement. However, we noticed that there are at the very least two major forces that are hugely affecting the growth rate of the Instagram Learn the key factors impacting the companies worldwide and changing the Instagram influencer marketing market size for the better good.

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, has released the global results of its “Influencer Outreach Survey”, providing insights into what influencers want to see from brand partners and why they would refuse to work with brands.

Brazil has a smaller population than India. Yet it has more active creators. That one data point says a lot about how the creator economy really works. Creator market strength depends less on population size and more on creator activity: how many people post, build audiences, monetize, and stay active in the ecosystem.

Wix isn’t the loudest brand in influencer marketing. But its sponsored creator activity shows a strategy worth looking at more closely.

Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular. We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.

There were 4 880 000 Instagram users in Sweden on September 2018, which accounted for 48.3% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform

There were 1 972 000 Instagram users in Singapore on August 2019, which accounted for 34.9% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 19 790 000 Instagram users in Germany on August 2019, which accounted for 23.69% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform

There were 76 800 000 Instagram users in Brazil on January 2020, which accounted for 35.9% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 3 832 000 Instagram users in Portugal on January 2020, which accounted for 37.5% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform

There were 24 780 000 Instagram users in Mexico in January 2020, which accounted for 18.50% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 11 448 000 Instagram users in Malaysia in January 2020, which accounted for 34.7% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 80 590 000 Instagram users in India in January 2020, which accounted for 5.80% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 4 308 000 Instagram users in South Africa in April 2020, which accounted for 7.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important

There were 1 929 000 Instagram users in Ireland in April 2020, which accounted for 39.4% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.