Data-Driven Insights

Every World Cup sponsor bought the same thing: access. What they built with it was never the same twice. Here's a look inside six very different creator strategies.

Brazil has a smaller population than India. Yet it has more active creators. That one data point says a lot about how the creator economy really works. Creator market strength depends less on population size and more on creator activity: how many people post, build audiences, monetize, and stay active in the ecosystem.

Wix isn’t the loudest brand in influencer marketing. But its sponsored creator activity shows a strategy worth looking at more closely.

For the first HypeAuditor 2021 Influencer Income Survey we have asked 1,865 Instagram influencers about their monthly income from their Instagram account, workflow, and main sources of income to find out how much and how creators earn right now.

HypeAuditor conducted a survey for their "Influencers and AI" report, gathering insights from 620 Instagram influencers on their views regarding AI tools for content creation, digital clones, and AI-generated content. The survey took place between August 1 and August 30, 2024, and was distributed electronically using the contact information from the HypeAuditor database.

HypeAuditor surveyed 1200 influencers to find out how much money do they earn and how do they get brand deals. You can see their answers below. Read the article and you will know exactly in what activities did Instagram Influencers participate to gain new followers and grow their accounts faster.

HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic. Influencers research Which of the following platforms do you use? The most popular platform for influencers is Instagram, followed by YouTube and TikTok.