TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos.
TikTok became available in Germany after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. It was also the most-downloaded app on the App Store in 2018 and 2019.
HypeAuditor conducted brief research to find out how the TikTok influencer ecosystem looks like in Germany.
For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts that have over 1000 followers) from around the world and 59.5K influencers from Germany.
Key Findings
Germany is is on the 7th place by the number of TikTok influencers (accounts with over 1000 subscribers). 1.95% of TikTok influencers are from Germany.
2.82% of influencers in Germany have over 100K followers, they can collaborate with brands and get paid for advertising.
On average TikTok influencers in Germany have 254 videos uploaded into their feed.
In Germany 14.7% of accounts have over 500 media entries.
Core TikTok audience in Germany are female between 13 and 24 years old (47.1%).
Engagement Rate of TikTok influencers in Germany is 4.6% higher than average worldwide Engagement rate.
Distribution of TikTok influencers by Countries
Germany is in 7th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 1.95% of TikTok influencers are from Germany.
Distribution of TikTok influencers by number of followers in Germany
The majority of TikTok influencers in Germany have between 1K and 5K followers. Only 2.82% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.
TikTok content in Germany
For many TikTok influencers, TikTok can be not just a hobby but a potential source of income.
On average TikTok influencers in Germany have 254 videos uploaded into their feed. It is about the same as the global average uploaded number of videos, which is 260.
In Germany, only 14.7% of influencers accounts have over 500 media entries. For example, in India, 39.4% of accounts had over 500 media entries.
Audience of TikTok Influencers in Germany
Core TikTok audience in Germany is females between 13 and 24 years old (47.1%). There is also a large number of users between 13 and 17 years old (36.03%).
Engagement Rate of TikTok Influencers in Germany
The average Engagement Rate Worldwide is 15.86% and the average Engagement Rate in Germany is 16.59%.
Engagement Rate is Likes + Comments + Shares divided by Views number.
Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.
It is also worth noting that the average engagement of TikTok influencers in Germany is 4.6% higher than the worldwide average.
TikTok users in Germany are more engaged in influencers’ content.
1. @falcopunch Number of followers: 16.7M Number of likes: 380.9M ER: 21.7%
2. @youneszarou Number of followers: 8.2M Number of likes: 129.6M ER: 8.1%
3. @dalia Number of followers: 5.2M Number of likes: 297.9M ER: 24%
4. @enyadres Number of followers: 4.4M Number of likes: 68.7M ER: 11.3%
5. @feel.super Number of followers: 3.9M Number of likes: 74.9M ER: 11%
6. @leomahalo Number of followers: 3.9M Number of likes: 99.3M ER: 26.5%
7. @memmesson Number of followers: 3.6M Number of likes: 83.3M ER: 10.6%
8. @lukasrieger Number of followers: 3.5M Number of likes: 236.3M ER: 21.6%
9. @mayapolarbear Number of followers: 3.3M Number of likes: 40.4M ER: 24.8%
Find influencers who drive results
Learn how to filter out the noise and only work with the best. Explore seven methods for discovering quality creators and get a sneak-peak into the best ways to start conversations with them.
HypeAuditor is an AI-powered Instagram, TikTok, and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for Instagram analytics by providing the most accurate data.
HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.
Find your perfect influencers, fast
Explore HypeAuditor’s 226.3M+ creator database, vet them for authenticity, and get them onboard to make every campaign count with insights trusted by 8,000+ brands
Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
Find your perfect influencers, fast
Explore HypeAuditor’s 226.3M+ creator database, vet them for authenticity, and get them onboard to make every campaign count with insights trusted by 8,000+ brands
