Which Instagram topics are popular and which ones are losing momentum?
Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular.
We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.
HypeAuditor checked Instagram influencers’ accounts to see the average daily growth of followers to identify topics that have the explosive growth and topics that have slowed down and showed an outflow.
Each country has its features as for the topics having either growth or decrease in popularity, but we have identified common general trends:
A growing interest in Yoga accounts;
A growing interest in Cooking, Recipe and Chef’s accounts;
Increase of News & Politics accounts;
Decrease in the number of subscribers of Vape accounts;
A significant slowdown in account growth of Hotels, Fashion Designers, Streetwear and Luxury.
Know your market
Get an in-depth look at your niche and see how you stack up against the competition. Gather valuable data on your rivals' budgets, ROI, and influencer partnerships. Stay ahead of the game with a bird's-eye view of your market.
Average daily growth dynamics of influencers’ accounts worldwide by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Yoga
23301
12.70
7.54
68%
2
News & Politics
5953
139.30
95.23
46%
3
Cooking
27440
23.51
17.64
33%
4
Recipes
30402
21.62
16.49
31%
5
Health
35925
17.34
13.48
28%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Vape
8547
-0.23
0.19
221%
2
Hotels
14344
1.93
7.53
74%
3
Ski
8014
3.59
7.93
54%
4
Hair Salons
38697
2.19
4.16
47%
5
Jewelry & Watches
2962
9.16
14.32
36%
Popular and unpopular Instagram topics in Brazil
Average daily growth dynamics of influencers’ accounts in Brazil by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Yoga
288
9.54
1.61
493%
2
Cars
3132
39.84
18.80
112%
3
Cooking
218
22.64
11.36
99%
4
Musicians
882
14.47
8.19
77%
5
Recipes
166
114.44
69.36
65%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Restaraunts
359
-2.54
4.22
160%
2
Shopping
988
-5.80
25.03
123%
3
Hotels
523
-0.75
14.93
105%
4
Streetwear
182
6.36
47.46
87%
5
Travel
12091
4.87
10.08
52%
Popular and unpopular Instagram topics in Greece
Average daily growth dynamics of influencers’ accountsin Greece by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Dj
395
8.64
2.24
287%
2
Recipes
109
55.06
21.46
157%
3
Training
658
5.39
2.11
155%
4
Cooking
136
21.88
9.34
1.34%
5
Entertainment
265
21.59
10.37
108%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Hotels
336
4.35
7.41
41%
2
Fashion Design
184
4.91
7.7
36%
3
Nails
111
3.72
4.59
19%
4
Events
400
5.12
6.20
17%
5
Shoes
58
18.06
19.41
7%
Popular and unpopular Instagram topics in the UK
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Yoga
1183
11.95
6.87
74%
2
Health
2948
22.34
14.00
60%
3
Cooking
1256
15.61
10.52
48%
4
Chef
2982
13.91
9.43
47%
5
News & Politics
311
188.91
132.80
42%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Hotels
705
4.5
10.4
57%
2
Parties
518
3.7
5.5
33%
3
Vape
442
-0.3
-0.2
32%
4
Fashion Design
1331
25.7
36.7
30%
5
Nails
697
8.8
11.1
20%
Popular and unpopular Instagram topics in the USA
Average daily growth dynamics of influencers’ accountsin the USA by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
TV Channel
322
173.80
107.23
62%
2
News & Politics
948
85.64
53.62
59%
3
Dance
10274
16.76
11.01
52%
4
Writers
2067
40.42
26.86
50%
5
Yoga
10095
14.83
9.88
50%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Hotels
2595
2.86
6.82
58%
2
Vape
2829
-1.51
-0.95
58%
3
Jewelry
887
10.76
15.24
29%
4
Fashion Design
3654
19.41
26.02
25%
5
Shoes
4673
18.82
24.81
24%
Popular and unpopular Instagram topics in Australia
Average daily growth dynamics of influencers’ accounts in Australia by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Yoga
903
10.33
4.54
127%
2
Moms
2775
10.94
6.32
73%
3
Cooking
696
16.00
9.65
65%
4
Chef
1692
7.73
4.88
58%
5
Training
4343
12.66
8.10
56%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Hotels
313
-0.01
3.74
100%
2
Tennis
562
7.49
14.74
49%
3
Parties
615
2.19
3.87
43%
4
Events
3466
3.32
4.40
24%
5
Hair Salons
1149
1.94
2.42
19%
Popular and unpopular Instagram topics in France
Average daily growth dynamics of influencers’ accountsin France by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Gym
2700
2.61
-1.57
266%
2
Yoga
258
14.87
4.50
230%
3
Fitness
7032
10.99
6.64
65%
4
Painting
1139
16.05
10.21
57%
5
News&Politics
701
76.45
49.90
53%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Snowboarding
316
1.60
5.54
71%
2
Hotels
393
03.01
8.49
64%
3
Hair Salons
371
1.14
2.27
49%
4
Luxury
1281
20.29
31.43
35%
5
Fashion Design
1487
20.68
27.67
25%
Popular and unpopular Instagram topics in Germany
Average daily growth dynamics of influencers’ accountsin Germany by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
News&Politics
163
164.61
97.95
68%
2
Anime
696
19.62
11.88
65%
3
Yoga
435
9.28
5.87
58%
4
Cooking
312
08.03
05.09
57%
5
Entertainment
758
14.30
9.76
46%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily Growth (30 days)
Average Daily Growth (180 days)
% of change
1
Ski
228
-5.24
4.12
227%
2
Snowboarding
220
-4.43
05.09
187%
3
Streetwear
503
-5.73
12.71
245%
4
Shoes
392
-3.46
21.86
115%
5
Hotels
173
2.52
8.40
69%
Popular and unpopular Instagram topics in Italy
Average daily growth dynamics of influencers’ accountsin Italy by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily growth (30 days)
Average Daily growth (180 days)
% of change
1
Yoga
333
17.17
8.16
110%
2
Training
1846
6.40
3.40
88%
3
Cooking
2152
25.63
13.86
84%
4
Chef
3261
17.88
9.95
79%
5
Health
150
47.75
27.02
76%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily growth (30 days)
Average Daily growth (180 days)
% of change
1
Vape
162
-1.30
-0.46
180%
2
Entrepreneur
368
4.54
18.13
74%
3
Snowboarding
234
3.24
6.75
51%
4
Fashion Design
1897
19.49
30.20
35%
5
Luxury
1645
27.65
38.94
28%
Popular and unpopular Instagram topics in Spain
Average daily growth dynamics of influencers’ accountsin Spain by topics (March 2020)
Top 5 fast Growing topics on Instagram
Entry #
Topic
Number of accounts
Average Daily growth (30 days)
Average Daily growth (180 days)
% of change
1
Yoga
353
30.13
9.38
221%
2
Gym
3521
13.77
07.09
94%
3
Cooking
305
16.03
9.14
75%
4
Recipes
436
37.30
22.23
67%
5
News&Politics
131
218.90
131.08
66%
Top 5 topics losing popularity on Instagram
Entry #
Topic
Number of accounts
Average Daily growth (30 days)
Average Daily growth (180 days)
% of change
1
Hotels
403
-1.14
5.44
121%
2
Streetwear
199
3.19
5.70
43%
3
Styling
1661
08.10
13.68
40%
4
Vape
120
-0.46
-0.35
32%
5
Restaurants
671
4.23
5.80
27%
Know your market
Get an in-depth look at your niche and see how you stack up against the competition. Gather valuable data on your rivals' budgets, ROI, and influencer partnerships. Stay ahead of the game with a bird's-eye view of your market.
The report uses data from a wide variety of sources, including market research agencies, internet, and social media companies, news media, and our internal analysis. We have collected and aggregated open data from a variety of sources: social platforms, catalogs, websites, crowdsourcing, and many more. After that, we processed the data by anonymizing, sorting and structuring, cleaning and removing any irregularities, and enriching the data. Then we transformed the data into intelligent estimations by using best-in-class estimation and machine learning algorithms developed by our team of leading data scientists and influencer marketing experts.
About HypeAuditor
This report was made by HypeAuditor
HypeAuditor is an AI-powered Instagram and Youtube analytics tool that helps get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for Instagram analytics by providing the most accurate data.
HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.
For questions or details, contact
NIck Baklanov marketing specialist at HypeAuditor nick@hypeauditor.com +13477080034
Find your perfect influencers, fast
Explore HypeAuditor’s 226.3M+ creator database, vet them for authenticity, and get them onboard to make every campaign count with insights trusted by 8,000+ brands
Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
Find your perfect influencers, fast
Explore HypeAuditor’s 226.3M+ creator database, vet them for authenticity, and get them onboard to make every campaign count with insights trusted by 8,000+ brands
