The HypeAuditor Blog

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in France after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.

HypeAuditor has conducted a survey among 1600 influencers from over 40 countries to reveal how much they earn for different formats of advertising on Instagram and who - men or women - receive higher remuneration for the publications.

The evolving nature of social media platforms makes it harder to find a voice that works in lockstep with your brand’s personality. It involves innumerable rounds of testing and failing to finally succeed at finding a voice that sticks and inspires action.  By adopting a few basic writing tips to convey your message more appealingly, you can take your social media game up several notches.

There are very few internet trends that can take over every niche and style of social media - but reaction videos did just that! They became popular in so many different areas, from business and entertainment to sports to marketing. They are highly versatile, and you can use them in a variety of ways if

Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.