The HypeAuditor Blog

For our new study, we discovered the top 129 virtual influencers on Instagram, while experienced virtual influencer creators shared their opinions on the topic.

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.

Learn the ins and outs of Gymshark's Instagram influencer marketing strategy. Discover influencers they work with, content within their influencer campaign, and their successful tactics.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in Germany after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

Read on to learn more about Instagram giveaway contests. We'll explain what it is, show you different types of giveaways, as well as their pros and cons.

So you want to use influencer marketing to generate brand loyalty? Of course, it’s easy for anyone to create a social media account and post beautiful customers. However, popular brands like Anastasia Beverly Hills and Huda Beauty have managed to stand out from the pack. They have garnered millions of followers through creating engaging content