5 min
Tourism trends & the influence of social media creators on travel decisions
Over the past decade, the way travelers choose their next destination has undergone a seismic shift. While glossy brochures and TV ads once dominated the travel marketing space, today’s inspiration often comes from a far more personal source: influencer content. From Instagram reels of sun-drenched beaches to TikTok vlogs uncovering hidden city gems, influencers are shaping not only where people go, but how they experience those destinations. Around 43% of Millenials won’t go on a vacation if they can’t be sure that their followers can see their vacation posts
